What is a primary benefit of setting SMART goals in the coaching process?

The primary benefit of setting SMART goals in the coaching process is that they provide clear direction and criteria for success. SMART goals are specific, measurable, achievable, relevant, and time-bound, which means they break down objectives into manageable parts and set clear standards to determine when those objectives have been accomplished. This clarity helps both the coach and the individual being coached to stay focused on the targeted outcomes and understand precisely what success looks like. By establishing well-defined goals, the coaching process becomes more structured and effective, enabling meaningful progress tracking and facilitating an environment where achievement is celebrated and reviewed constructively. This clarity avoids ambiguity, helping participants align their efforts with their aspirations.